What is a Marketing Plan?
A marketing plan is a document that outlines your marketing goals, strategies, and tactics for the next one to three years. It describes how you will reach your audience, how much money will be spent on each marketing channel, what kind of results can be expected from each action, and more. A good marketing plan template will help ensure that all of your bases are covered and that you don’t miss any important points.
What Are the Essential Elements in Marketing Plan Templates for Small Business Life Coaching?
While there are many different types of marketing plan templates for small business life coaching, here are some key elements that are included in every marketing plan template:
Mission statement: This summarizes what your life coaching company does and why it matters. This helps set expectations with potential clients, so they understand what they’re getting into when they work with you or buy one of your products or services.
Your coaching product/service: Here describe the coaching products/services you are offering. How are they different from your competitors’ product or service? How do clients perceive the benefits of the product/service you are providing? What are the special features of your product/service?
Your target market: One way to determine your client demographics (e.g., age, sex, profession, income level, education level, etc.) is to write a description of your target audiences. Once you have done so, focus on only those clients who are most likely to purchase your coaching product or service.
Marketing objectives: An objective is something you want to accomplish as part of your overall goal; it’s something specific that will help get you closer to meeting your overall goal. For example, if one of your goals is to increase sales by $10,000 this year, then one of your objectives may be “to increase foot traffic through our doors by 2023”.
Marketing goals: Your goal should be specific and measurable. For example, if you want to increase your revenue by $10,000 this year but don’t know how much revenue you made last year, then it’s not possible for you to meet that goal. It’s important for you to define what success looks like before you start any kind of marketing campaign or program.
Marketing strategy: To come up with a marketing strategy, you need to determine your distribution and promotion strategies. When it comes to distribution, ask yourself these questions: How widely do you plan to geographically distribute your product/service (e.g., locally, in-state, multi-state, nationally, internationally)? As for promotion, several tools can be used, including mass media (radio, television, Internet, newspapers, magazine, etc.), direct mail, personal contacts, trade associations, and social media (Facebook, Twitter, Instagram, etc.).
The Pros and Cons of Marketing Plan Templates
Pros
Marketing plan templates are especially useful for small life coaching businesses that don’t have the resources to hire a professional marketer or consultant. If you’re just starting and don’t know where to begin, a template can help you determine the next steps and how much money you should spend on your marketing campaign.
The biggest benefit of using a template is that it doesn’t require special skills or training. All it takes is filling in the blanks and following along with what’s already written in the template. This makes it easy for anyone to use these products, even if they don’t have any experience with marketing plans or other similar documents.
Another advantage of using these products is that they’re customizable, so they can be used by almost anyone who needs one without worrying about whether it will fit their needs perfectly. There are also many more advantages when using these documents, such as tracking your progress easily and making changes if needed.
Cons
If you don’t know how to create a marketing plan, using one of these templates is a good way to get started. But there are also some disadvantages you should be aware of before you begin.
Marketing plans are meant to be used alongside other marketing tools, like social media and SEO campaigns. If your template doesn’t allow for those things, it might not serve your needs very well.
That aside, they don’t consider your specific goals and needs as a company or individual. A template is only as good as its use. If you don’t have much experience with marketing and need something more personalized than an off-the-shelf solution can provide, then maybe it isn’t right for you.
Conclusion
If you’ve done everything we’ve talked about but realized that your marketing plan could use some polishing, then it’s time to put your plan into writing. There are plenty of templates and guides to help you along the way. This document will help you fill in the blanks and teach you how to tell the world about your business effectively.
Special Bonus – Learn 3 simple ways to become a life coach with the “30-Days to Become a Coach” video toolkit when you fill in the form at the top right and click the “Watch The Videos Now” button. You’ll learn how to change your client’s life in 45 minutes.
